Atom Splitter PR

Every upheaval demands a soundtrack. Upending the rules of pop and rock, Nikki Jumper channels ecstatic aural hysteria from the ebbs and flows of a world forever in flux. The Toronto-born singer and songwriter rises up as a sonic insurgent—like a fashion-forward and future-facing answer to Tank Girl with a touch of personal magic. Nikki’s independent debut EP transmits a revolutionary clarion call, stirring tremors across multiple wavelengths all at once under the banner of her patented “Apocalyptic Pop.”

“It’s a little bit poppy, but it’s got an edge,” she exclaims. “It hits hard, and it’s loud. However, you can dance to it. This is the sound I’ve been trying to accomplish for my whole life. I aim to create art that leans into the madness of what’s going on in the world. I’m fearless now. I have confidence. As a woman, you’re told you can’t make rock or heavy music, but I incorporate those elements. I’m also going to share this with as many people as possible.”

She quietly inched towards making such a statement since her childhood in Toronto, Ontario. After enduring a horrendous car accident, Nikki’s mother gave birth to her prematurely. Placed in an incubator, eighties and nineties rock blasted super loudly throughout the recovery room on a 24-hour cycle. “My family jokes I was raised by rock ‘n’ roll,” she smiles. 

During car rides with dad, the radio alternated between Led Zeppelin and Madonna, informing both sides of her nascent artistic persona. She went from watching DVDs of No Doubt to witnessing concerts by everyone from Britney Spears to Rancid. In addition to enrolling in vocal and piano lessons, she began penning songs and poems of her own at eleven-years-old. By eighth grade, she picked up photography and shot local groups. In high school, her pictures made it into the pages of Alternative Press. In addition, she snapped Muse, Misfits, Slash, and more in addition to capturing tour diaries for Bring Me The Horizon and Warped Tour. After reading The War of Art, she made a life-changing decision.

“The book talked about shadow careers and how they’re super close to your actual purpose,” she goes on. “I was around music all the time. I was shooting artists. It was so close to what I actually wanted to do—which was to be a singer. That day, I booked a flight to Nashville.”

In Music City, she studied under world-renowned vocal coach Brett Manning [Taylor Swift, Miley Cyrus, Hayley Williams] and even shared a house with Poppy. Returning to Toronto, she experienced various ups, downs, stops, and starts in her music career. However, she took the reins during 2019. 

Building a studio and creative hub at home, she shocked her vision to life.

“Over the years, I’d been writing, recording, and finding my identity,” she states. “I always knew what I wanted in my head. It took me a while to find my confidence, voice, and power in music. I’m doing everything. I’ve got my own label. I’m making the visuals, creative directing, and writing. It took this time for me to find out who I am. I finally have a way to execute my vision.”

She introduces herself on the appropriately titled “Apocalypse Love.” Co-written with Francesco Yates and produced by Phil Gornell [Bring Me The Horizon, All Time Low], she seductively croons over a distorted guitar groan and airy synths. At the epicenter, a cataclysmic chorus resounds, “Let’s blow this shit up tonight.”

“I’m obsessed with what’s going on in the world and the possibility of the apocalypse, because everything is so crazy.” she says. “My best friend survived a terrorist attack where there was someone shooting at the patios of a family neighborhood in Toronto. She called me screaming and crying while it happened. My brother was in Brussels during the city’s terrorist attacks. He avoided the bombs by hours in the locations he was at. I had this feeling in my gut he needed to come home. Thankfully, he made it out. Francesco and I always say, ‘If the apocalypse happens, you’re the one I want to spend it with.’ Ultimately, ‘Apocalypse Love’ is about finding love and magic within yourself, a lover, or friends, when the whole world is falling apart. Finding that love and magic makes everything a little better.”   

In the end, Nikki might just keep you dancing through the end of the world.

“Ever since I was a kid, I’ve wanted people to experience love, magic, and beauty—even in darkness, chaos, and the apocalypse,” she leaves off. “I hope they feel it in themselves. With everything I’m doing, I encourage freedom and expression. Tap into that magic. Tap into that power. That’s why I’m pushing myself so hard. We all have everything we need in order to create inside. I hope to be a leader in proving that.”